Display products (often called point-of-purchase displays, retail displays, or merchandising units) are specialized fixtures, signage, or packaging structures designed to showcase a product and influence shopper behavior right at the point of sale.

In marketing terms, they act as "silent salesmen." While standard packaging protects the product on a regular shelf, display products are strategic tools designed to break through the visual clutter of a retail environment, capture consumer attention, and drive impulse purchases.